Grab Your Prospects Attention in Under 10 Seconds

Grab your prospects attention…grab it now! You had better get it fast because others are trying to get their attention too.

As a network marketing professional or home business owner you are always selling yourself and your product or service. You must get great at grabbing your prospects attention by engaging them and then keeping their attention in order to be successful. When you are great at grabbing your prospects attention you’ll always have people interested in what you do. That equals people taking a serious look at your products or services and also taking a serious look at joining you in business.

Do you remember how you introduced yourself to that last prospect you met? You probably said something like this:
- I work from home promoting make -up for Mary Kay
- I sell kitchen ware with The Pampered Chef
- I do network marketing with a company called USANA, heard of them?
- Well I am selling Identity theft protection with Pre-Paid Legal Services
- I market health and wellness products for a network marketing company called Xango
- I work out of my home doing marketing with company X
- Have you ever heard of Freelife or Himalayan Goji Juice? Well I promote them
- or something to that effect

Now…did anyone of those statements grab your attention? Do you think they grabbed your prospects attention? Nope, they did not, not one bit. Those statements suck!

Why do you continue to use them? Why are you saying things about what you do that suck? You don’t suck do you?

I’ll tell you…you don’t know what else to say. Am I right?…Of course I am.

All of those statements tell people what you do. Your prospects don’t care what you do. What they care about is what benefit will this have in their life. Show your prospect value statements, show them the benefit in relation to their life. That will grab their attention. That will keep their attention. That will command their attention.

Spend some time preparing a value statement that hits the prospect straight between the eyes with benefits and value. A value statement that makes them say wow, this can help me. A statement that engages your prospect and gets them talking. Your value statement must be vivid and specific so it is easy to remember. Your main objective from your value statement is to make the prospect say “Wow!, can I have your card and when can we set up a time to talk more about this.”
When you begin to craft your attention grabbing value statement you must consider two main motivators that cause people to buy and/or take action. They are pain and gain…People will do things for two reasons, avoid pain or seek gain.

Avoiding pain is the stronger of the two motivators. Avoiding pain is fixing or avoiding a problem, concern or predicament that is important to your prospect. When you create statements that help them avoid the pain you will get their attention.

Gain is the other motivator. Helping people receive benefit or “gain” is also a very powerful way to get your prospects attention.

Once you craft your value statement you must practice it, memorize it and know it cold. You must have it down pat so that you can execute it flawlessly every time you need it. You must also be a little flexible in your value statement and customize it for each individual person you meet. Since everyone is a little different and we all have different pains or gains we will each need a different wording of the value statement that captures our unique attention.

Find out more about crafting a great value statement in the following books.

1. Little Red Book of Selling: 12.5 Principles of Sales Greatness – Jeffrey Gitomer
2. Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships – Jeffrey Gitomer
3. The Sales Bible: The Ultimate Sales Resource, Revised Edition – Jeffrey Gitomer

In order to be successful in your networking and grab your prospects attention so you can grow your home business you will need to craft a great value statement. The better the value statement the faster you’ll grab the prospects attention. Get so good that you grab your prospects attention in under 10 seconds.

Have a Billionaire Day!

Matthew Britt
BILLIONAIRE (In action)
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